In an era where the global economy is transforming at breakneck speed, Greek entrepreneurship stands at a critical crossroads. George Doukidis, Professor at the Athens University of Economics and Business and one of the most influential voices in e-business in Greece, frames Artificial Intelligence (AI) not merely as a technological luxury, but as an imperative "productivity multiplier" for Small and Medium-sized Enterprises (SMEs).
Greek SMEs, which form the backbone of the national economy—representing over 99% of businesses—have long faced chronic issues of low productivity compared to the European average. According to Professor Doukidis, AI offers a unique opportunity to overcome these structural weaknesses, allowing small entities to perform tasks that previously required vast resources and specialized personnel.
The Democratization of Technology
A central point of the professor's analysis is the "democratization" brought about by Generative AI. Unlike previous waves of digital transformation that required heavy investment in infrastructure and software, modern AI tools are often accessible through simple subscription models (SaaS). This means a local accounting firm or a small manufacturing unit in the provinces can utilize the same data analysis and automation tools as a multinational giant.
Professor Doukidis emphasizes that productivity is not just about speed, but about the quality of decisions. AI can assist SMEs in demand forecasting, inventory optimization, and personalized customer service—areas where traditional methods often fail due to a lack of time and data insights.
Barriers: From Culture to Skills
Despite the potential, AI adoption in Greece faces significant hurdles. The first is the "skills gap." It is not enough to purchase software; employees and owners must have the ability to interact with these systems effectively. The professor highlights the urgent need for reskilling and upskilling the workforce.
Furthermore, there is the issue of business culture. Many Greek businesses remain trapped in traditional operating models, fearing the cost or complexity of change. However, Doukidis warns that inertia is now the greatest risk. In the new digital landscape, businesses that fail to integrate AI risk being pushed out of the market by more agile and technologically advanced competitors, both domestic and international.
The Role of the State and Financial Tools
To achieve a mass transition of SMEs into the AI era, the role of the state is decisive. Programs like the "Digital Transformation of SMEs" via the Recovery and Resilience Facility (RRF) are a first step, but a more targeted strategy is required. Doukidis suggests creating support ecosystems where universities, research centers, and businesses collaborate to develop applied AI solutions tailored to the needs of the Greek market.
"Artificial Intelligence is not just an automation tool; it is a strategic partner that can upgrade Greek business to a global level," he notes.
In conclusion, George Doukidis's intervention highlights that AI is the "great equalizer." For Greece, its successful integration into SMEs is not just an economic issue, but a matter of national competitiveness and social prosperity at the dawn of the fourth industrial revolution.
