The global automotive industry and the transportation sector are at a critical crossroads, where ownership is yielding to usage and sustainability is ceasing to be an optional extra to become the central pillar of corporate strategy. In this context, Ayvens Greece, the new entity resulting from the massive merger of ALD Automotive and LeasePlan, is emerging as a dominant player in the Greek market. Kostas Petroutsos, Managing Director of Ayvens Greece, describes a vision that transcends the narrow boundaries of car leasing, focusing on what we call "smart mobility."

The Merger Strategy: A Global Giant in Greece

The creation of Ayvens was not just a corporate restructuring, but a strategic response to the changing times. By consolidating the two largest forces in the leasing industry, the new entity boasts a fleet exceeding 3.4 million vehicles worldwide, enabling it to influence developments and set trends. In Greece, Kostas Petroutsos emphasizes that this union allows for the utilization of expertise and resources that were previously inaccessible, creating economies of scale that translate into better services for the end customer.

The transition to the Ayvens brand signals the promise "Better with every move." According to Mr. Petroutsos, the goal is to simplify users' lives through technology, offering flexibility and personalized solutions. It is no longer about simply handing over a key, but about managing the total mobility experience, from digital vehicle selection to maintenance and eventual replacement.

From Leasing to Mobility-as-a-Service (MaaS)

The concept of Mobility-as-a-Service (MaaS) is at the heart of the new era. Mr. Petroutsos explains that traditional leasing, as we have known it for decades, is evolving into a multi-layered service. Ayvens Greece is investing in solutions that allow its customers—both corporate and private—to choose the mode of transport that suits them at any given time. This includes everything from long-term leases to flexible leasing programs that respond to the changing needs of modern businesses.

  • Flexibility: The ability to change vehicles or contract duration without traditional penalties.
  • Digitalization: Full fleet control through advanced applications and data analytics.
  • Multimodality: Integration of different modes of transport into a single service package.

This shift requires a change in mindset. Businesses in Greece are beginning to realize that fleet management is not just about cost, but also about the time efficiency of their employees and their environmental footprint.

The Green Transition and the Challenge of Electrification

One of the most critical chapters in Ayvens Greece's strategy is the promotion of electrification. Kostas Petroutsos is clear: the future is electric, but the transition requires careful planning. Ayvens does not limit itself to providing Battery Electric Vehicles (BEVs) but acts as a consultant for companies wishing to "green" their fleet. Analyzing the needs of each driver, supporting the installation of charging infrastructure, and managing range are parts of the added value the company offers.

"Sustainability is no longer a public relations choice, but an economic and operational necessity. At Ayvens Greece, we guide our customers on the path to zero emissions, ensuring that the transition is smooth and profitable," notes Mr. Petroutsos.

Despite the challenges Greece faces in terms of public charging infrastructure, the demand for electric and hybrid vehicles in the leasing sector is growing exponentially, driven also by tax incentives. Ayvens aims to lead this effort, educating the market and offering solutions that reduce range anxiety.

Technology and Data: The Fuel of the Future

In the new era of Ayvens, data is as important as the vehicle itself. Through telematics and big data analysis, the company can predict maintenance needs, optimize routes, and reduce fuel or energy consumption. Mr. Petroutsos emphasizes that Ayvens Greece is constantly investing in digital platforms that provide fleet managers with full visibility in real-time.

This technological superiority also allows for the development of new models, such as corporate car sharing, where one vehicle can be used by multiple employees, reducing total costs and the number of cars required. Smart mobility in Greece is no longer a distant scenario, but a daily reality shaped by leaders like Ayvens.

Conclusions on the Future of Movement

Kostas Petroutsos' interview highlights a fundamental truth: the leasing market as we knew it is over. Ayvens Greece is entering a phase where the customer does not buy a product, but access to a service. With an emphasis on sustainability, digitalization, and flexibility, the company is laying the foundations for cleaner and more efficient movement in Greece. The challenge now lies in the speed of adaptation of infrastructure and legislation to keep pace with the technological leadership shown by private entities.